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Barchart
Barchart
Aditya Raghunath

Is This Growth Stock a Good Buy After Its Share Buyback News?

oddity Oddity Tech

Oddity Tech (ODD) is a tech-enabled beauty and wellness company, currently valued at a market cap of $2.5 billion. The Israel-based company leverages artificial intelligence (AI) to develop a range of cosmetic products. Founded in 2018, it has already created a niche following with direct-to-consumer brands such as Spoiled Child and II Makiage. 

Oddity's primary goal is to disrupt the legacy beauty market and replace the in-store experience by using data and AI tech to introduce brands and make personalized product recommendations. The company says its proprietary technology and the billions of data points collected from millions of users offer it a competitive moat. 

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