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The Independent UK
The Independent UK
Mark Robert Anderson

Is the World Cup becoming America’s biggest sports betting event ever?

World Cup Christian Cipollini the World Cup Bruce Marshall Christian Pulisic Johnny Avello BetMGM United States

This year's World Cup is shattering betting records, with sportsbook operators attributing the unprecedented wagering to a perfect storm of factors. The tournament's North American setting allows U.S. audiences to watch games live during convenient hours, while a historically talented American team has exceeded expectations by winning its first two matches and topping its group.

"I think it has exceeded our expectations," stated Mark Bickerdike, Caesars Sportsbook’s head of soccer trading, regarding the volume of money being wagered. Johnny Avello, director at DraftKings Sportsbook, noted that betting on the 48-team World Cup, which recently entered its knockout stage, is rivaling the popularity of college basketball's NCAA Tournament.

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