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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

Is The Traitors UK logo hiding something?

The Traitors UK branding in use - on an envelope seal, the app on a phone screen, on some flags.

We've written previously about The Traitors UK logo (above) comparing it to The Traitors Australia and Traitors US versions. And spoiler alert, the UK Traitors logo came out on top. With its hooded figure and sharp silhouette, it says a lot about the game with just a few lines. It's unfussy yet effective. The mark of a good logo, I think.

But watching the series this year, I noticed something that I've never paid attention to before. The logo is used to replace the letters 'iou' in the 'previously' that flashes up at the start of each episode (below) – the part where we look back at the episode before.

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