Tinder has rebranded for the first time in a decade, with many commentators (us included) calling it a clever move that seeks to bring authenticity back to the original dating platform. The concept is built around a fictional dating columnist called T (who has a hint of the Carrie Bradshaw), has bold new typography and a new look for its multi-media imagery.
But while the identity has all the components of a successful rebrand, do the parts really all come together to create the right vibe for Gen Z's hunt for real connection? Some experts (and other users simply commenting across the internet) aren't so sure.
