Flat roots have officially earned their place on the long list of beauty problems we’re exhausted from negotiating every morning. There’s the volumising shampoo that only works under mysteriously perfect conditions. The mousse you meant to use but didn’t. The blow-dry that collapses the second you step outside. And while the market is overflowing with products promising lift, fullness and bounce, the results rarely make it past lunchtime.
That’s where the root perm comes in. Sitting in a grey area of beauty culture: technically old news, but aesthetically very now, they’ve resurfaced not as a statement service, but as a corrective one — a way of restoring something hair has lost over time. “Years of extensions, over-styling, aggressive brushing and heat damage have left many people with flatter roots, especially around the hairline and crown,” explains Jane Wanniaratchy, Head of Product and Technical Education at Sally Europe. “Clients want lift without having to blow-dry every morning.” In other words, we want fullness, but we don’t want to work for it every day.
