In 2019, Harley-Davidson made its intentions clear that it wanted to attract younger riders to the brand. H-D’s image, fronted by low-slung cruisers, was undoubtedly getting a bit old. Naturally, a surefire way to attract the younger generation was to get into the sportier side of things. As we now know with the Sportster S, Harley’s definition of “sport” is, well, different from what the industry defines it to be.
When Harley-Davidson debuted the Bronx concept in 2019, it was clear that this bike was something else. Designed as a full-on naked street fighter, the Bronx featured an almost sportbike-like chassis, premium suspension, and a then-new engine called the Revolution Max. Of course, the Revolution Max engine would later on become a reality with the Pan America and Sportster S, and now, even a smaller iteration of the engine can be found in the recently released Nightster. That said, the Bronx seemed to have faded into obscurity, with little to no mention of the bike.
