Almost as anticipated as the announcement of the host city for any Fifa World Cup is the reveal of a new logo. This week, the design for the 2026 Fifa World Cup in United States, Mexico and Canada was revealed – and fans are already declaring it an own goal.
Unveiled to much fanfare at the Griffith Observatory in Los Angeles, the new design is somewhat, er, simple. It features a stylised, vertically aligned '26' with a photo of the World Cup itself slapped over it, along with the word 'Fifa'. And that's it. As logos go, it's hardly a complicated one – but then some of the best logos of all time are incredible simple, right?
