Is the deinfluencing trend the secret to a clutter-free home? How this new approach could change your shopping habits for good

Large well stocked larder cupboard with doors open below vaulted ceiling with exposed beams. A kitchen project in a 19th century barn conversion, home to Jean and Stephen Field with three bedrooms in Canterbury, Kent.

Deinfluencing is the new influencing. This clutter-conscious trend is teaching us less really is more, so could this minimalist approach be the key to less clutter?

In an era of microtrends, we’re always being spurred on to buy something. Logging onto social media, you’re suddenly faced with hundreds of influencers telling you that this product is a ‘game changer’.