Would you spend over £100 on a pillow? Fans of the Simba Hybrid Pillow certainly would, with this pillow now amassing over 25,000 reviews on the Simba website and achieving an average customer rating of 4.7 out of 5 stars.
Why is it so popular? Well, its cult following largely comes down to the fact that this pillow is customisable. It's filled with what the brand dubs 'Nanocubes' (more on those later) which you can add or subtract from the pillow to raise or lower the pillow's height according to your sleep preferences.
