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Evening Standard
Evening Standard
Lifestyle
India Block

Pretty Little Thing might have had a 'clean girl' makeover, but there's no proof it's cleaned up its act

Pretty Little Thing Plt Recession Umar Kamani Boohoo

You don’t need a Financial Times subscription to tell you that the global economy is looking a bit jumpy right now. Just take a browse at the online clothes shopping landscape. Pretty Little Thing (PLT), the infamous fast fashion brands known for selling clubbing attire at bargain basement prices, has rebranded.

Previously known for selling clubbing attire at bargain basement prices, it has pivoted to flogging “elevated fashion essentials”.

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