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Thor Svaboe

Is the Audemars Piguet and Travis Scott Royal Oak the collaboration of the year?

Brown watch .

Did Audemars Piguet and Travis Scott just drop the collab of the year with the new Royal Oak Perpetual Calendar? It's cocoa-flavoured complicated.

Not only is this the first time Audemars Piguet has crafted a case from chocolate-coloured ceramic, but this release is paired with streetwear merch from rapper Travis Scott’s label Cactus Jack. It’s loaded with Travis’ record label Cactus Jack motifs on a brown leather-lined jeans effect strap, sparing nothing in exquisite hand-finished detailing. This level of bold juxtaposition within a single CHF 178,000 CHF release speaks volumes of how far ahead of the game AP is.   

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