
SoFi Technologies (SOFI) built its name by disrupting traditional banking, offering digital lending, investing, and financial services. In 2024, it thrived, with its member count soaring past 10 million, along with revenue and earnings that beat expectations. CEO Anthony Noto called it “SoFi’s best year ever.”
But 2025 delivered a jolt. Despite strong fourth-quarter earnings, investors fixated on SoFi’s guidance, and the stock plunged 10% on Jan. 27.