An album rollout without endless TikTok teasers, cryptic Reels and, of course, a wiped-clean Instagram grid might sound unthinkable in 2026. Which might explain why the hype machine for Phoebe Bridgers' new music is causing such a stir.
The American singer songwriter has spent the last month promoting new music through surprise pop-up shows announced by low-fi physical flyers. The shows themselves have featured strict no-phone policies, including Yondr pouches for keeping them locked away. The whole thing looks like a rejection of internet culture and the infinite content machine. But is the internet still doing most of the heavy lifting?
