Let’s face it, millennials haven’t been kind to Nikon. Since they started ‘adulting’, these ‘doggo’-loving, skinny-jean clad Potterheads have been extolling the virtues of their ‘totes amazeballs’ Sony and Fujifilm mirrorless cameras, while branding Nikons *ahem* potatoes… But according to a report by South Korean news outlet The JoongAng, youngsters (in Korea at least) made up the majority percentage of Nikon mirrorless camera sales as of November 2025.
Data from Nikon Imaging Korea reveals that over 61% of mirrorless products on Nikon’s website were registered by customers in their teens to their 30s. That’s roughly a 100% jump from just 31% in 2021. What’s more, customers in their 30s grew by 7%, while those in their 20s or younger jumped by 23%.
