National CineMedia, Inc. (NCMI) in New York City manages a cinema advertising network in North America through its subsidiary, National CineMedia, LLC. It sells advertising to national, regional, and local businesses through Noovie, a cinema advertising and entertainment pre-show seen on movie screens; and it sells advertising through its Lobby Entertainment Network, a series of strategically placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theater lobbies.
The stock rose 13.1% in price after hours yesterday after a regulatory filing revealed that theater giant AMC Entertainment (AMC) has a 6.8% stake in NCMI. However, the stock is down 67.6% over the past year and 48.4% year-to-date to close yesterday's trading session at $1.45. In addition, the stock is currently trading 72.9% below its 52-week high of $5.37, which it hit on May 27, 2021.
