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International Business Times UK
International Business Times UK
Annalyn Zoglmann

Is Meghan Markle 'Milking' Princess Diana Legacy In New Line of Rose Wines? What Does Prince Harry Think?

As Ever rosé sold out its stocks within minutes of being launched online (Credit: Instagram As Ever)

KEY POINTS

  • The Duchess of Sussex expands into wine, with sparkling bottles coming soon
  • Meghan Markle launches a Napa Valley rosé under her As Ever brand on Diana's birthday
  • Prince Harry's silence sparks curiosity — does he approve?
  • The brand's sales strategy is already working, with stock nearly sold out

Meghan Markle is raising eyebrows (and glasses!) with the latest product launch from her lifestyle brand As Ever. But the timing of her Napa Valley rosé debut has sparked speculation over whether the Duchess of Sussex is once again leaning into Princess Diana's legacy for emotional and branding resonance.

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