Electric vehicle (EV) maker Tesla (TSLA) is shifting gears in Japan, a market where EV penetration is still relatively low. The Elon Musk-led automaker plans to double its retail presence in the country by the end of 2026, signaling a major push to capture market share in one of the world’s top automotive hubs.
Having relied mostly on online-only sales in Japan until now, Tesla is steering toward a more visible presence with plans to open more physical stores in high-traffic shopping and business centers, each of which will be directly operated by Tesla itself. The company aims to grow its store count from 23 to 30 by the end of this year, and add another 20 in 2026, with an eye on eventually hitting 100 locations nationwide.
