Lions are known to the kings of the jungle so when the latest I'm A Celebrity arrival touched down in Australia it seemed that his choice of disguise was sending a very special message.
All eyes were on the man in black - and a giant lion's head - as he strolled through Brisbane Airport where the world's press have been gathered in recent days on the lookout for stars flying in as this year's series prepares to get under way. And the lion in their midst - carefully negotiating airport steps - quickly became the mane attraction.
Soon it was clear this was indeed Culture Club singer and songwriter Boy George, already rumoured to be among the celebrities who will be competing to be named this year's king or queen of the jungle. In response to questions, he's said to have claimed: "I'm here to do a version of The Lion Queen, I don't know what you are talking about darling!"