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Evening Standard
Evening Standard
Lifestyle
Joe Bromley

Is he London's answer to Ralph Lauren and Tommy Hilfiger? The preppy prince who dresses Alexa Chung

Fetch the ironing board!

The persistence of the Ivy League-cum-Sloane Ranger wardrobe renaissance has been a shock — a trend that first seriously cropped up on the catwalks at the beginning of last year, but which continues to race ahead as we move from spring into (a rah) summer. Anyone after proof of this need only walk down the high street and glance into John Lewis or Uniqlo, where the men’s and women’s sections both currently both resemble Harrow’s changing rooms, or flick on the telly to see the Chanel-sponsored Boat Race.

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