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Seneca Cabrera

Is Facebook Paying People to Make You Angry? Meta's $3 Billion Creator Programme Under Fire

Meta Facebook Monica Smit Vaccine

Facebook is allegedly paying creators to make rage-bait content on its app. (Photo for illustration purposes only.) (Credit: Luca Sammarco/Pexels)

Meta is facing renewed scrutiny after an investigation by Australian public broadcaster ABC News Verify found that Facebook's invitation-only Content Monetisation programme has been paying advertising revenue to several controversial creators, including accounts linked to neo-Nazi groups and anti-vaccine activism.

The investigation identified monetised Facebook pages that appeared to conflict with Meta's own monetisation policies, which state that misleading medical information is ineligible for advertising revenue and that some debated social issues may face reduced or restricted monetisation.

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