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Business
Anup Srivastava, Canada Research Chair and Associate Professor, Business, University of Calgary

Is Elon Musk getting cold feet? Why the entrepreneur may be trying to pull out of buying Twitter

New twists and turns, as Elon Musk raises concerns about Twitter before the purchase deal is complete. (Patrick Pleul/Pool via AP, File)

Has Elon Musk developed cold feet? Is he experiencing buyer’s remorse? Or is he trying to create drama for the markets, true to his public persona? Or could Musk be negotiating for a better price?

Musk started buying Twitter stock in January. On March 14, he announced a 9.2 per cent stake in the company. On April 5, Twitter CEO Parag Agrawal announced that Musk would join Twitter’s board of directors, and called it a “welcome” move that would make Twitter “stronger in the long-term.” On April 10, Agrawal announced that Musk decided against joining the board.

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