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MarketBeat
MarketBeat
Jeffrey Neal Johnson

Is Coupang the Next MercadoLibre? A Playbook for Global Dominance

Some of the most powerful investment returns come from recognizing a winning business model being replicated in a new global market. For years, investors have watched MercadoLibre (NASDAQ: MELI) transform from a simple online marketplace into a Latin American titan of e-commerce and digital payments.

Its success followed a clear script: dominate a region, build an unbeatable logistics network, and then expand into a wide-ranging, high-margin ecosystem.

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