Highspot is a Business Reporter client
Alignment between sales and marketing teams is crucial if either – and the business itself – are to succeed. Marketing teams must understand not only the value of an organisation’s products and services but must also be keenly aware of both their buyers’ needs and their competition’s strategies. As for sales teams, they must be familiar with all of the above, but they are also tasked with building relationships with prospects and customers while tailoring their value proposition with intense precision. For this to happen both must collaborate closely, and yet many organisations find that sales and marketing teams struggle to see eye-to-eye. One of the most common reasons for this breakdown in collaboration, especially in an increasingly virtual-first world, is content management.
