The COVID-19 pandemic was a catalyst for many people in terms of how they think about and manage immunity, health, and wellness. In fact, the global market for immune health supplements was valued at more than $55 billion in 2020 and is expected to grow 11% year over year through 2028, according to one report from Grand View Research.
One type of supplement that’s gained momentum in the push for elevated immune health is bovine colostrum. Also called “first milk,” colostrum is the initial substance produced by the mammary glands in mammals after giving birth to a newborn, proven in humans to offer extra protection for a baby’s early immunity out of the hospital and into the world.
