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Motor1
Motor1
Business
Christopher Smith

Is BMW's Controversial Design Language Helping Or Hurting The Brand?

More than three years have passed since BMW's designs have become more avant garde and controversial, a topic that has generated considerable discussion among fans and customers around the world. It began in June 2020 with the debut of the second generation 4 Series, fitted with a large new grille that generated far more negative feedback than positive.

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