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TechRadar
TechRadar
Darren Allan

Is Bing AI helping in the fight against Google? Apparently not – and Microsoft’s in denial

Bing on a blue background

New statistics seemingly show that Microsoft’s Bing AI is not helping to drive traffic to its search site.

According to analytics firm Statcounter, Bing.com has actually fallen in terms of its market share for global search engine traffic, so this isn’t even a case of the Bing chatbot only providing small gains – in fact, the search site has gone backward (as highlighted by ZDNet).

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