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Newslaundry
Newslaundry
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Tanishka Sodhi

Is Bharat Jodo Yatra meant to rebrand Rahul Gandhi?

After walking and talking with him for a few minutes, a young girl plants a kiss on Rahul Gandhi’s hand. She then disappears into the crowd, many of whom push to pull off what she just had: score a meeting with the Congress leader.

Everyone wants a piece of Rahul Gandhi. Congress leaders, workers and supporters, journalists, his own PR people, and common villagers, many with cellphone cameras drawn, jostle to catch a sight of the leader and score a selfie as he walks 3,500 km from Kanyakumari to Kashmir for the Bharat Jodo Yatra.

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