Get all your news in one place.
100's of premium titles.
One app.
Start reading
MarketBeat
MarketBeat
Sam Quirke

Is Apple’s AI Strategy Smarter Than Skeptics Think?

Apple Inc. (NASDAQ: AAPL) just reported record revenue, is selling more devices than ever, and generates cash at a rate most companies can only envy.

And yet a growing chorus of skeptics is fixated on a single, awkward question those glittering numbers cannot drown out. Why is the most valuable company on the planet apparently content to rent its AI from a rival, rather than build its own?

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.