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TechRadar

Alex Blake

Is Apple Intelligence the new iCloud? AI platform tipped to get new subscription tier

Apple Apple Intelligence Mark Gurman Craig Federighi

Apple's Craig Federighi presents Apple Intelligence at the 2024 Worldwide Developers Conference (WWDC).

When Apple revealed Apple Intelligence at WWDC 2024 in June, it made it clear that the artificial intelligence (AI) system would be free to use, with no paid-for tiered options like you find in rivals such as ChatGPT. But while that’s the situation for now, a new report suggests it might not last.

In his latest Power On newsletter, Bloomberg journalist Mark Gurman has hinted at Apple’s future plans. In the article, Gurman explains that “though Apple Intelligence will be free to start, the long-term plan is to make money off [its] capabilities.”

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