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TechRadar
Roland Moore-Colyer

Is Apple Intelligence already dead? A massive 96% of you say don’t use it, and Tim Cook should be worried

New Siri features infused with Apple Intelligence being demonstrated at Apple's Worldwide Developers Conference (WWDC) in June 2024.

As a trillion-dollar company with one of the most recognizable brands in the world, I don’t think Apple has a lot to worry about. But when I looked at the results of a recent poll I ran, asking you, dear readers, if you use Apple Intelligence, the results made me grunt an ‘ooph’.

That’s because a hefty 96% of respondents selected the ‘Nope, it’s not for me’ option, leaving a mere 4% to select ‘Yes, it’s pretty good’ as a response.

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