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Anushka Mukherji

Is Amazon Stock a Buy, Sell, or Hold Ahead of Alexa+ Launch?

Amazon Amazon.com Inc. Citi AWS ChatGPT

The rise of OpenAI’s ChatGPT in late 2022 sent shockwaves through the artificial intelligence (AI) space, making traditional voice assistants like Amazon’s (AMZN) Alexa seem outdated overnight. Once a leader in smart voice assistant technology, Alexa struggled to keep up as ChatGPT wooed the world with its ability to generate stories and write complex codes. Feeling the pressure, Amazon has spent years retooling Alexa with generative AI capabilities, setting the stage for a long-overdue transformation.

And finally, on Feb. 26, Amazon unveiled “Alexa+,” a next-generation AI assistant packed with advanced features. This is also the first time Alexa comes with a price tag. Rolling out in early access this month, Alexa+ will cost $19.99 per month, though Amazon Prime members will get it for free. This upgraded version isn’t just a voice assistant. It can now book reservations and cab rides, order groceries, buy concert tickets, and even tailor recipe suggestions to specific household members. 

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