Here at Livingetc, we've loved coastal decor way before 'Coastal Grandmother' was a trend making waves on TikTok. Big time blues, seashell motifs, wicker and rattan accents — sure, it can be a bit kitschy, but that's part of the charm. And though it's most fitting near bodies of water, or in keeping with certain regional aesthetics (I'm picturing New England), you can undoubtedly implement certain facets of coastal decor in landlocked cities, too.
At the moment, I'm vibing with one sub-aesthetic in particular: Amalficore. This trending look calls to mind the luxurious seaside appeal of coastal Italian towns like Positano and Sorrento, dotted with million-dollar yachts and opulent accommodation. It's country charm meets untapped wealth; bucolic meets billionaire, and it makes for a luxe interior design trend.
