Aldi shoppers in the UK have described scenes of “absolute chaos” as customers scrambled to get their hands on bottles of Prime energy drink.
Video footage has captured scenes of carnage at a number of Aldi stores after they filled shelves with the popular beverage created by YouTube stars Logan Paul and KSI.
The pair have used their social media clout to create huge demand for the drink, which contains coconut water, sweeteners and vitamins.
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Aldi is currently selling the drink in stores across the UK at the knockdown price of £1.99 (€2.25).
Advertised as a 'hydration drink', Prime contains mostly water and has few calories with no added sugar or caffeine.
Stores across the country saw long queues this morning after it was announced they would be stocking the drink, with many selling out within minutes .
There is bad news for Irish fans of Prime however, as Aldi Ireland has confirmed there are no plans to stock it here.
An Aldi Ireland spokesperson told the Irish Mirror: “Aldi Ireland can confirm that there are no plans to stock Prime Hydration Drink in Ireland.”
It comes as student Kristina Sheppard, 19, captured a brief video from an Aldi in East London, as customers battled it out for the energy drink.
She told Mirror UK that adults were “pushing children” and people were walking out with crates of the drink.
Kristina, a PE and Sports Exercise Science student said: "I got there at around 7.45am and I took the video at 8.04am. It was just hectic. I didn't push anyone, but there was a lot of pushing and shoving going on.
"I thought there was a limit of one bottle per flavour, but I saw people getting cases of them.
"There were parents pushing children. There were kids between the ages of seven and 14, they were being pushed out of the way. One of the staff was shouting 'parents, stop pushing the kids'. It was absolute carnage.
"I just got my bottles and left, I didn't want to stick around much longer."
Kristina, who managed to snag a bottle of Blue Raspberry and Lemon Lime flavours, added: "I've never even tried it before, I just wanted to see what all the hype was about. I've looked at the ingredients and it's just coconut water, it doesn't look that amazing."
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