With AI creeping into every corner of the tech landscape, it was only a matter of time before it started reshaping the streaming world. We are now officially entering the era where AI is "infecting" the services we subscribe to daily. While this shift isn’t inherently a disaster in every case, it’s increasingly unlikely that it will be for the better.
AI has already been embedded in streaming platforms for years, primarily through the recommendation engines that dictate the Top 10 lists and "Because You Watched" rows. By analyzing viewing habits, watch time and search queries in seconds, machine learning models curate content far faster than any human could.
