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Celebrated host of the popular CNBC show “Mad Money” Jim Cramer reckons iPhone-maker Apple (AAPL) should act on rumors and acquire AI startup Perplexity. Long touted by many as being behind in the AI race, Cramer believes that “the market wants growth, so you have to buy growth,” and that Apple should buy growth in a big way by snapping up Perplexity.
The argument makes sense as Apple’s “Magnificent Seven” peers like Microsoft (MSFT), Meta (META), Google (GOOGL), and Amazon (AMZN) all have either their own generative AI platforms or have investments those from startups. Moreover, Meta’s recent mammoth $14 billion investment to acquire a 49% stake in data company Scale AI only reinforces the fact that the AI race is only going to get hotter and Apple risks falling behind if it does not act fast.