AUSTIN, Texas — Let’s start by saying I’m not typically one for writing first-person narratives from PGA Tour events. I’ll follow by saying I don’t know how else to tell this one.
In an effort to crack into the golf world — and isn’t everyone in that situation these days? — Austin-based Tito’s Handmade Vodka signed on as a sponsor for a number of PGA Tour events, including the WGC-Dell Technologies Match Play at Austin Country Club.
Give the PR folks from Tito’s credit, they’ve concocted a number of interesting ideas to make a splash in the game — the Shortie’s Classic, for one, which was shot at nearby treasure Butler Pitch and Putt with Harold Varner III, Joel Dahmen, Pat Perez, and Harry Higgs.
