The highly anticipated launch of the Harley-Davidson X440 in India went extremely well, by all accounts. Initial reports of pre-bookings were completely positive, if somewhat unspecific. By August 8, 2023, we learned that over 25,000 of the bikes had been prebooked during the first month. That’s a number that any OEM would probably be turning figurative cartwheels about.
However, it appears that there could be the small matter of a trademark issue brewing behind the scenes. Are you familiar with Indian electric two-wheeler startup Ultraviolette? Its first model, the F77, has been in the news for some time—first as it headed toward production, and most recently for setting a long-distance electric motorcycle travel record in both the India Book of Records and the Asia Book of Records.
