LOS ANGELES — One of L.A.'s most beloved burger stands is back. The space is new, the branding's been refreshed, and former owner Sonia Hong's signature doodles and the slogan "Just for you!" now appear printed on the paper placemats, as opposed to always sketched by hand on paper plates by Hong herself.
But the more things change, the more Irv's Burgers stays the same.
The little burger shack that could first opened in West Hollywood in 1946 on Route 66 and has lived as a roadside stand under a range of names and owners, none more beloved by the local community than Hong, who purchased Irv's Burgers in 2000 alongside her mother, Mamma-Soon Hong, and her brother, Sean Hong.
