A number of Irish pubs have announced that they will be turning their Heineken taps off in light of the keg price hike announced by the brewers this week.
The drinks company warned pub owners on Friday that they would be increasing keg prices by the equivalent of 17c per pint from December 1 due to the "unprecedented cost increases across the entire supply chain."
Many pub owners have already said the hike could mean a massive 35c increase per pint in their premises as they try to "maintain margins".