Sun worshippers looking for a cheap and cheerful getaway this summer are being encouraged to consider Tanzania - where the sun blasts 30C heat all day and a beer costs 84c.
The enticing new destination comes as traditional holiday locations Magaluf in Spain and Amsterdam are trying to stop rowdy tourists coming over. Tanzania is located on the east coast of Africa and neighbours Kenya, Mozambique and Uganda.
The island of Zanzibar has been popular with tourists and Tanzania hope to double the numbers coming to the country. And holiday experts say holiday makers may never look back after one visit to the African paradise.
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It has just been voted the best value sunny destination in the world, boasting 12.06 hours of sunshine a day during the winter - which is 33% more than Ibiza. Beer is less than a euro a pint, a meal for two costs under €10, and a holiday apartment is just €60 a week.
It features stunning powder white sandy beaches and the all-year-round warm turquoise blue waters of the Indian Ocean and its coral reefs and exotic sea life makes it a haven for divers and snorkelers. The nation also boasts the famous Serengeti National Park - home to safari's big five' lions, leopards, elephants, buffalos, and rhinos - and Africa's highest mountain Kilimanjaro.
It also features party capital Stone Town - the birthplace of legendary Queen frontman Freddie Mercury - and a barrage of beach clubs, bars, restaurants and nightclubs.
It comes as hotels bosses in Magaluf have whipped up room prices ten-fold in a bid to wipe out cheap boozy holidaymakers. While Amsterdam has launched a campaign to keep out "messy" stag parties, bar crawls and all-night booze benders.
Dr Aloyce Nzuki, deputy permanent secretary in the ministry of Natural Resources and Tourism, has said the government was keen to double visitors from the UK. Former British High Commissioner to Tanzania Sarah Cooke said its beauty was "truly unforgettable"
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