On Thursday, November 10, it was confirmed that a 50c rise in the price of some pints would be coming into effect on December 1 - just in time for the festive season.
It is understood that pubs were informed of the changes by Heineken Ireland in a letter as the drinks brand said it was introducing a price increase on all of its draft products.
There have been many people speaking out against the changes in light of the current cost of living crisis and the already inflated prices of alcohol in Ireland.
READ MORE: Price of pints set to rise in Christmas blow as Heineken hikes cost of multiple draughts
The company owns a wide range of well-known brands sold in pubs, bars, and restaurants nationwide, which includes nine that are sold as draught:
- Heineken
- Moretti
- Orchard Thieves
- Lagunitas
- Beamish
- Murphys
- Tiger
- Coors
- Fosters
- Island’s edge
The increase will see prices increasing to above €7 in many pubs – and even higher again in some venues.
The owner of the Palace Bar in Dublin spoke to Newstalk on Thursday and said the increase came with no warning and was a real shock.
He said: “The level of this increase has just caught us all on the hop. It is the second increase this year. They did it in February as well.
“I haven’t done the maths and I haven’t sat down and done it myself but from what I’m hearing, to hold your margin you will talking close to 50c a pint.”
In the letter, Heineken explained the increase by saying businesses in Ireland continue to face “exceptional inflationary pressure” and said the brewing industry is no different.
It said it is faced with “unprecedented cost increases across the entire supply chain.”
The company also said the increases would be charged on all deliveries on or after December 1, 2022.
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