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The Economic Times
The Economic Times
Tanishka Dubey

IPO-bound Rentomojo pins growth on 'hard-to-copy' supply chain moat

As Rentomojo prepares to tap the public markets, founder Geetansh Bamania says the company's moat lies in a business model that combines multiple operationally intensive segments of the company into a single platform.

"This is a difficult business to replicate," Bamania told ET, adding that Rentomojo is really a stitching-together of four or five distinct business components, including subscriptions, capex-heavy asset ownership, logistics and warehousing, collections and recovery, and refurbishment — each with its own operational complexity.

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