As Rentomojo prepares to tap the public markets, founder Geetansh Bamania says the company's moat lies in a business model that combines multiple operationally intensive segments of the company into a single platform.
"This is a difficult business to replicate," Bamania told ET, adding that Rentomojo is really a stitching-together of four or five distinct business components, including subscriptions, capex-heavy asset ownership, logistics and warehousing, collections and recovery, and refurbishment — each with its own operational complexity.