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The Times of India
The Times of India
Sport
K Shriniwas Rao | TNN

IPL TV & digital rights sold for Rs 44,075 crore

MUMBAI: At Rs 23,575 crore for television and at Rs 20,500 crore for digital, the BCCI sold Packages ‘A’ and ‘B’ of the Indian Premier League (IPL) to two separate bidders on Day Two of the e-auction on Monday.

Package ‘B’ – Digital (India) – was bought by the Viacom18-led JV while the bidder that got Package ‘A’ was kept under wraps and will be revealed on Tuesday.

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