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The Times of India

Sport

K Shriniwas Rao | TNN

IPL media rights: The long and short of Disney's India-story has cricket written all over

Disney India IPL United States Donald Duck Mickey Mouse Minnie Mouse

MUMBAI: The name 'Disney' has an ostentatious ring to it. Grand and celebratory. Mickey Mouse, Minnie Mouse, Donald Duck, Cinderella. Even the company's logo is a 'castle'. Children have grown into adults thinking of it as larger-than-life.

It elaborates the magnificence of a business conglomerate valued at close to US$100b. Speaks of a market cap of US$261.33b. Big-ticket. Blue chip. The works.

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