MUMBAI: The BCCI, looking to sell media rights for the Indian Premier League (IPL) on television and the internet over the next five years, concluded a mock auction for potential bidders on Monday. The cricket board carried this out over the period of four days to get the bidding players accustomed to the e-auction process, a relatively new concept for many.
The e-auction is scheduled to begin coming Sunday, June 12, and conclude over the next 24 to 48 hours depending on how aggressive the bidding process gets. Meanwhile, the BCCI is giving itself a pat on the back for taking this decision to avoid calling for a closed bid and go for an e-auction.
