Apple is clearly late to the foldable game, but with its “surprise and shine” event a little over a week away, the buzz around the iPhone Ultra is kicking into high gear. While the prospect of Apple’s first foldable device hitting the market is genuinely exciting, there’s one thing I can’t shake: its rumored price.
That’s because I’ve tested many of the best foldable phones around, including recent releases like the Galaxy Z Fold 8 Ultra and Pixel 11 Pro Fold. I've been tracking every iPhone Ultra price rumor over the last few months, and the scattered predictions are cause for concern. There’s no denying that this device is heading into ultra-luxury territory, but if history has any bearing, Apple can’t afford to price it out of reach.
