The iPhone has been the focal point of Apple’s annual releases for well over a decade, but new plans point to the smartphone taking a backseat in 2024 — with Apple giving its wearable lineup a push to the front and center as it prepares to launch it’s first-gen mixed reality headset the Vision Pro, an overhauled Apple Watch X, and it’s ever-popular AirPods.
The news arrives from Bloomberg’s Mark Gurman, who reports that the Cupertino company is poised to make 2024 the year of the wearable after a slump in sales throughout fiscal 2023. Apple’s response to this is to treat its wearable tech to some of the “biggest upgrades ever”, while simplifying its catalog in much the same way as it recently did by dropping the 13-inch MacBook Pro to avoid clashing with the MacBook Air’s offerings.
