When it was founded in 2007, the iPhone Photography Awards (IPPAWARDS) probably seemed like a weird curiosity to most people. After all, the iPhone itself had only just launched, and the vast the majority of phones were what we now call dumb phones. Yes, some had rudimentary cameras back then. But few people took them seriously as photographic tools.
Fast-forward to 2024, and the situation couldn't be more different. Nowadays, for most people, the phone IS the camera. As we reported last month, digital camera ownership in Japan has now dropped below 50 per cent, and the rest of the world is on the same trajectory. As a result, the first and longest-running iPhone photography competition takes on more and more importance as the years go by.
