The iPhone Fold is set to be a huge deal when it arrives later this year, but the elephant in the room is that Apple is rather late to this particular party. The first foldable phone went on sale in late 2018, and Samsung will have just released its eighth generation of foldables by the time Apple releases its first.
Needless to say, Apple is going to have to pull out all the stops if it wants the iPhone Fold to be a success. With a rumored $2,000+ price tag, Apple can't just lean on the novelty of a foldable iPhone to help drive sales. But, according to Mark Gurman at Bloomberg, Apple will be focusing on four key selling points: Durability, performance, the crease-free display and the fact that the Fold unfolds to offer a larger iPad-style display.
