The iPhone 18 Pro, iPhone 18 Pro Max and iPhone Ultra/Fold are all expected to be unveiled at the Apple Event in September, but we now have a pretty firm date from one of the leading Apple experts.
In case you haven't been following the latest rumors, the iPhone 18 Pro and Pro Max are both expected to launch this fall, but the regular iPhone 18 is tipped to be unveiled in the spring of 2027 alongside the iPhone Air 2.
The bad news is that the iPhone 18 Pro and Pro Max could cost significantly more. Apple recently raised the prices on its MacBooks, iPads and other products, and one IDC analyst told us that the new Pro iPhones could be priced up to $200 higher. So when exactly are they coming?
iPhone 18 Pro and iPhone Ultra launch date
According to Bloomberg's Mark Gurman, "the most likely data for the debut of the iPhone 18 Pro, iPhone 18 Pro Max and foldable iPhone is Sept. 8, with Sept. 9 as the runner-up."
This date makes sense, as Apple typically tends to hold its iPhone launch events in early September. But there's some slight disagreement over the exact date.
As reported by Forbes, the iPhone 18 Pro and iPhone 18 Pro launch date will be Wednesday, Sept. 9. This would be the same date as the launch for the iOS 27 Release Candidate software.
Forbes also argues that because Labor Day falls on Sept. 7, Apple will wait to hold its launch event on Sept. 9. This way, journalists wouldn't be forced to travel on Labor Day itself.
New iPhone 18 Pro hands-on with case models
A post shared by Daniel Rotar (@zoneoftech)
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To help tide you over until the iPhone 18 Pro launch, there's a new hands-on video with case models that's definitely worth a look from @zoneoftech on Instagram.
The video covers the 5 biggest changes to the iPhone 18 Pro lineup, starting with the iPhone 18 Pro colors.
Apple is keeping silver but is swapping the darker blue for a much lighter blue, and I honestly think it looks better. Unfortunately, it looks like the orange option is leaving, getting replaced by a new dark cherry red. Then there's dark gray, which is basically black.
In addition, the video points out that the body of the iPhone 18 Pro is 9mm thick, up from 8.8mm. This is apparently to help accommodate larger batteries.
Even though the case models don't turn on, the video repeats the rumor we've heard before that the Dynamic Island on the iPhone 18 Pro will be smaller than before. This is due to Face ID tech being placed under the display.
The camera plateau (aka bump) also looks big next to the iPhone 17 Pro. Apple is reportedly giving us a variable aperture camera, so extra room is needed.
Last but not least is the price. @zoneoftech predicts that the iPhone 18 Pro will start at $1,300 and the iPhone 14 Pro Max at $1,400. That would be $200 more for both models.
Would you spend as much as $1,400 on a new iPhone? Let us know in the comments.
iPhone Ultra: What to expect
The iPhone Ultra/iPhone Fold is likely to be the most high-profile phone in Apple's fall lineup, as it's the company first foldable phone.
The device is tipped to feature a wide, passport-shaped design with a 5.5-inch cover display and a 7.8-inch main panel.
The iPhone Ultra should be powered by Apple's new A20 chip and C2 cellular modem, as well as 12GB of RAM. It's expected to sport dual real 48MP cameras.
Just don't expect Face ID on the iPhone Ultra, as the device should feature a Touch ID button on the right side instead.
Be prepared for some sticker shock, though. Some reports peg the iPhone Ultra price in the $2,400 to $2,500 range.
